The Eye at Art Brussels

On the occasion of Art Brussels 2013, La Loge features a project jointly conceived with its editorial designer Boy Vereecken. As a newcomer and micro-institution, La Loge takes advantage of the fair to playfully position its identity: while referencing the former free-masonic use of the building, the eye points to the building’s new function as a space for contemporary art and practices. Being both specific and generic, La Loge’s logo eye is a precise container for a diversity of projects and visions.