Book launch
Signature Strengths and Les Agapes
Book launch Signature Strengths by Boy Vereecken in Les Agapes

Signature Strengths and Les Agapes 
Book launch and inauguration 

Join us on Thursday 7th of September between 5 pm and 8 pm for the book launch of Signature Strengths by Boy Vereecken and the inauguration of 'Les Agapes', a commissioned site-specific installation by Stéphane Barbier Bouvet. 


Book launch Signature Strengths
by Boy Vereecken

17:00 to 18:00

When first introduced, mass-market paperbacks sparked a publishing revolution. Critics despised them as lowbrow diversions, which did not impact their popularity. But the business model barely worked. Prices were so low, the books needed to sell in incredible numbers to make a profit. An industry norm emerged to pump up sales, whereby most of the novels were wrapped with images of women in provocative settings and states of undress. Many readers were duly provoked to purchase, but this recurring allure eventually lost its way.

Simultaneously, an opposing theme of essentialism was asserting itself in grocery stores. The No Frills brand presented goods in unadorned packaging. It was as if the very intention to sell had been excised from the label’s straightforward design and terse declaration of contents—SALAD DRESSING, FRUIT PRESERVES, LAUNDRY DETERGENT.

No Frills stripped the cloying appeal of traditional marketing and replaced it with a candid offering of canned beets and corned beef, pure and plain. Inspired by this direct approach, Terry Bisson and art director Frank Kozelek developed the No-Frills book series in the early 1980s. Signature Strengths, conceived and edited by Boy Vereecken, reproduces in full the four books published in the series—Western, Mystery, Science Fiction, and Romance—as well as critical evaluations of the fascinating experimental endeavor in genre writing and mass-market publishing.

Boy Vereecken (Ed.)
Signature Strengths
Introduction by Mark Mann
Co-published by Sternberg Press and La Loge
Design by Boy Vereecken
October 2016, English
19.5 x 26.5 cm, 112 pages, 8 color ill., softcover
ISBN 978-3-95679-258-8

Inauguration Les Agapes and drinks
a site-specific installation by Stéphane Barbier Bouvet

18:00 to 22:00

La Loge commissioned artist and designer Stéphane Barbier Bouvet to re-think both the design and use of its upper floor.
Applying some of the core principles of his practice, Barbier Bouvet employed raw industrial materials and ready-mades of mass distribution (such as steel, stainless steel, glass, lamps, fabric,) next to gestures of clearing up - a given architecture so to reveal its structure, assimilating and critically use security norms and restrictions, piling up materials, industrialization of crafted unit, standardization or equalization of forms and spaces.

Barbier Bouvet’s proposition facilitates, unsettles, displaces and modifies the existing conditions of La Loge’s top floor. His intervention serves a given situation by equipping it with the necessary features commonly applied to a multifunctional space devoted to public programmes. Les Agapes features a bar, storage room, a screen, a two person terrace, light and audio system, table and benches,…
Les Agapes follows and concludes After service, a monographic exhibition and publication by Stéphane Barbier Bouvet developed by La Loge in spring-summer 2017. 

With the generous support of Pro Helvetia Swiss arts council


Practical information

Thursday 7 September 2017  
17:00 to 20:00

Free access
Book sales: €15.00, cash only